Note that when you add new keywords to campaigns, they’ll default to the broad match type and your default max CPT bid. Use the exact match type for these keywords. Generic keywords can also help you reach a wider audience of customers interested in your app or its genre.Ĭompetitor keywords help your ad show for queries that are more narrowly focused on your type of app.īrand keywords help your ad appear for searches directly related to your app and brand.
Consider putting discovery, generic, competitor, and brand keywords in separateĭiscovery keywords can help you reach a wider audience and mine for popular search terms. Specific search terms can help you improve the rate of ad taps to conversions, but if keywords are too specific you may not reach as many customers as you’d like.ģ. When you choose specific keywords, your ad may show for search queries that are more narrowly related to your app. Using general keywords will help you reach a wider audience, but might also cause you to go through your budget faster, because they can be more competitive and require higher bid amounts. Otherwise, your ad is unlikely to make it into the auction for those searches. General keywords should still be relevant to what your app offers.
Terms like color editor, picture editor, and photo editor might also be successful at driving downloads. You’ll want to start with the basics, such as your app’s name. What words explain the need your app meets or service it provides?įor example, your app is a new camera app with some unique filters that aren’t available anywhere else. Consider the search terms someone may use to find your type of app.
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